Brain biases clog up our thinking and allow us to be manipulated by others. They affect how judges think, how politicians speak, and how advertisers manipulate consumers. They affect our everyday lives, and they even affect how we relate to others.
The human thinking process is imperfect. The brain evolved. Parts of our brains today are remnants of the brains our early ancestors had, brains which had developed to survive under very different conditions from today. These remnants produce cognitive biases – ways of thinking that are different from reality. Individuals need to overcome their cognitive biases in order to think more clearly and avoid being manipulated by others.